How to adopt Google penguine

Google penguin update was a scare for many of us in the SEO world. Now that it has been nearly six months since the initial Google Penguin Update, SEO experts in Greenwood Village are starting to become more comfortable with some of the new requirements for showing up first on Google Search.

MiklinSEO has created a short list of 10 SEO Tips to Adapt to Google Penguin, which have proven to be successful since the Google Penguin Update.

1. Organize each website by keywords, usually two or three relevant keywords for each page. Essentially, most webpages have the following main pages: Home, About, Press, Contact, and Custom. There should be two or three relevant keywords for each page and they should be organized on an excel document, that you can share with the rest of your employees at your SEO firm. 
2. Choose keywords that are relevant to the businesses local niche demographics. For example, MiklinSEO is located inGreenwood Village, Colorado. Many of the keywords selected for each page on MiklinSEO have the words Greenwood Village and SEO in them. By doing this MiklinSEO ranks first on Google search, for over forty specially targeted keywords. 
3. Sign up for a free month subscription at seoMOZ. They are a robust SEO firm that offers an incredible set of SEO tools. Though now affiliated, MiklinSEO uses seoMOZ for a multitude of SEO purposes. On seoMOZ, members are able to learn about new SEO trends and updated SEO rules to optimize webpages to become more visible on Google Search. 
4. Read up on anything to do with Matt Cutts from Google. He is in charge of Google Web Spam and everything he says has an impact on SEO. 
5. Organize for a press release using relevant PR sites. MiklinSEO has used PRWeb, PRLeap, and Wired PR and had success with each of them. 
6. Read popular and accredited SEO blogs. Search Engine Land, SEO Journal and seoMOZ are three great SEO blogs to stay up to date with. 
7. Practice writing press releases with your selected keywords. By doing this, you will have a pre-written set of keyword dense press releases. You can use them for press releases on the PR sites mentioned above. 
8. Download Firebug for Firefox. Anyone interested in SEO needs to know about website optimization and Firebug provides developers with inspection tools to understand the building blocks of any webpage. 
9. Download SEO Quake for Firefox. This tool gives SEO experts the ability to see the page rank of each web site visited. Users can then analyze pages with a high page rank and implement similar ideas on their own web site. 
10. Create and optimize social media profiles on sites like Facebook, Twitter, Pinterest and YouTube. Google Penguin Update has the ability to detect when companies are mentioned on other websites, without a live link. This is known as co-citation. By creating optimized social media profiles and integrating each of them on the original website, Google raises the authority of the original website because of its new social presence.

Hot SEO Topics in 2009

The following list of topics are taken from the search referral data for this blog, so they only represent the topics that are hot for content included on SEO Theory. It would be a good exercise for those of you who write SEO blogs to compare these queries to your own blogs? query data.
Keep in mind that with the exception of ?SEO Theory? none of these keywords really means anything to me. If you want to optimize for them, do so, but you?ll miss out on the object lesson in this article.
In fact, there are several object lessons. The first is that your recent ?hot? referral data should match your rankings pretty well. Unless you are totally into the long tail of search (even I optimize for brand value, so that takes me out of the long tail on occasion) you will have pages that are optimized for targeted expressions.
If you find a ?hot? query for which your rankings suck, ask yourself how you managed to pull in that much search traffic (this is what I call the Golden Page Effect). But before you start optimizing with dollar signs in your eyes, do some keyword research to see if you benefitted from a spike or if you?re sniffing the leftovers from a productive query. That?s lesson two.
Lesson number 3: Do not optimize for spikes that you cannot predict well in advance. Clients often ask us how to optimize for upcoming news events ? events that will happen next week, tomorrow, or (my favorite) ?this afternoon?. I always want to say, ?You got a blog??
The immediacy of the need for search optimization limits your available resources, but if you control a blog network (and if its hub is a pretty popular blog) you could probably link-bomb your way to some sort of mediocre overnight success. Do that too often, however, and you?ll pay the piper one way or another.
So let?s look at these referral strings:
SEO Theory - ?SEO theory? is consistently the expression with the most search referrals month-by-month, usually day-by-day. That tells me that there is brand value in the name ?SEOTheory? (although it did not exist when I started this blog over 2 years ago on Blogspot). Brand referral data can help you gauge how popular and relevant your brand is to the market. If you see a growth in brand referrals or a decline, you know your brand value is changing.
Google meta tags - There are months when this query brings in a lot of traffic to SEO Theory and there are months when it?s way down the list. It probably spikes more often after Google reconfigures itself than at any other time. Google has been very erratic since early January (in my opinion) and we?ve seen a consistent amount of traffic for this query.
SEO Theory does not presently rank in the top five results on Google for ?Google meta tags?. I suppose I could optimize for that expression (for example, I could link to a relevant Google meta tags article) but anyone out there who thinks he can count coup by taking a ranking away from me will probably drop 10-20 links to his own Google meta tags blog post. It?s not worth fighting over, so you?re welcome to outrank me still.
Link-poor site - This is one of those ?huh?? referrals. I?ve discussed link wealth and link poverty in over 100 articles. The query itself tells me nothing about what people are looking for. So what is the point in optimizing for it? I don?t even rank for it right now, so I?m not sure the search engine can figure out what people want.
Maybe this is a query someone can build brand value in. Think about the irony you can play on, writing a link bait article about how you are running a ?link-poor site?.
Seo tips - Everyone and their pet dog wants to rank for ?SEO tips?, although I honestly don?t know why. Many years ago I searched for ?SEO tips? and found the same crappy advice dominating the search results. The advice may have been upgraded a bit but it?s not like someone ranking for ?SEO tips? is going to be able to help me improve my search traffic (the tips you find still pretty much suck).
The really curious thing here is that this blog ? which is NOT an ?seo tips? blog ? gets a lot of traffic for ?SEO tips?. It probably has more to do with the annual ?20 Hard-core SEO Tips? articles than anything else.
I?ve always been curious about how much money is to be made in giving out free SEO tips that can be found on every other SEO blog and forum?.
Nofollow SEO - Search Engine Roundtable did a live poll during one of the sessions of SMX West last week and 50% of the respondents said they were ?sculpting PageRank?. To date, no one has published any credible evidence which shows that ?nofollow SEO? works as advertised. I?m sure it does something, but I?m equally sure it does nothing useful.
I?m still waiting for someone to deliver a believable case study on ?nofollow SEO?. All the SEObloggers who just say it works appear to unbelievably convinced of their own rightness, because they sure ain?t offered any data to back up their claims. None of the case studies I have read have made their cases.
Good luck with your ?nofollow SEO? queries. There?s still nothing but bad advice out there on the topic.

Internet advertisement services

Internet had become an advertisement environment, with the help of which companies promote their own products and services, long time ago. A big quantity of advertisement platforms, topical portals and other resources were created, with the help of them user finds necessary information. Thus Internet has become fully functional advertisement tool with its specific peculiarities capable to compete with offline kinds of advertisement and which does not demand big financial expenses. In order to assist in promotion of resource on the Internet two main kinds of advertisement are used: ATL advertisement and contextual advertisement.

ATL advertisement:

ATL site advertisement is Internet advertisement which is organized with the help of placing static block of ads or dynamic block of ads with your symbols on similar-topic sites and redirecting visitor to your site by one click.

Banner advertisement favours considerable growth of demand for goods and makes advertiser’s brand remembered.

Advantages of ATL advertisement: 1. The main advantage is presence of visual objects, possibility to show client picture which will quite possibly interest him (her) 2. Immediate effectiveness - you will not need results of banners positioning- potential clients will go to your resource just after banner placing. 3. Banner is capable to place more information than advertisement module in the press or outdoor advertisement. 4. Increase of advertising brand recognisability - dynamic and bright banner attracts attention, contains video- and audio sequence and influences audience practically with the same force as TV commercial does, providing recognisability of your trade mark. 5. Information necessary for user is placed on the site, to which advertisement banner refers. 6. Users’ moves on the site and their further actions are fixed by systems of gathering and analysis of statistics. You have an opportunity to analyse how many people, who saw advertisement, moved to your site and what is their level of interest. It is defined by time which user spent on the site and quantity of looked through pages.

Our company will make instead of you:

• Specification of target audience
• Choosing platforms for advertisement
• Choosing media format
• Development of advertisement banner
• Advertisement positioning
• Reports concerning advertisement campaign

Contextual advertisement

Contextual advertisement Contextual advertisement helps to receive target moves from retrieval systems even on topics with a high level of competition and also to cover sites audience by certain topics without expenses on banner advertisement. In case of contextual advertisement payment is made only for moves. Without any doubts it is an important advantage for this kind of Internet advertisement.

Contextual advertisement advantages: 1. Accurate positioning - exact choice of audience and region which is the potential product/service consumer. 2. Flexibility - full control over advertisement at any moment. It allows to make changes and monitor process effectiveness, strictly control expenses of advertisement campaign. 3. Effectiveness - advertisement on the Internet in connection with effectiveness leaves behind traditional offline advertisement means and in proportion effectiveness/ expenses leaves them behind.

Our company will make instead of you::

• Selection of key words;
• Budget calculations of advertisement campaign;
• Making advertisement announces;
• Monitoring of positions and rates;
• Reports concerning the course of advertisement campaign.

Carrying out of contextual advertisement campaign:

Carrying out of advertisement campaign should be divided into three stages:

1. Preliminary analysis

At this stage our company will carefully analyse business organization of the advertiser, which products or services are offered for clients, define target audience.

It is necessary to understand “what exactly” and “how” potential clients search, with the help of which key requests this search is made.

It is necessary to make audit of client’s site, on which we want to attract audience of potential consumers.

2. Selection of key words and writing advertisement texts

Our company will help to make maximally wide list of requests, from which we will choose only maximally attractive quality audience which will possibly become your clients.

We will help in writing quality advertisement texts taking into consideration all rules and tricks of contextual advertisement, defining of geographical and time targeting.

3. Carrying out advertisement campaign

After positioning of text announcement we will control the course of advertisement campaign, keep an eye on effectiveness of the selected key words, make changes.

After end of positioning process we will provide you a detailed report about results of advertisement campaign.

Website development

It is important to understand a good site's mission. A good site is not only a nice designer's creation. Site is an important tool, your representative office on the Internet, your promoter which is developed having an aim to bring result, necessary for you — profit, visitors etc.

Selling site must sell and be understandable, useful and interesting for visitors. Visitors are your buyers and partners. That is why it is important to entrust building of a site to professionals. They deal with site development taking into consideration the peculiarities of Internet- environment. They will offer you a decision which will be suitable exactly for you.

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Small business site Small business site represents you, your company, your commodity or services on the Internet briefly and effectively. It allows clients and potential partners to find information about company fast. As a rule Small business site is a Web-site which includes up to six pages with a single-level structure. You may place information about company, commodities and services, partners and clients, contacts on Small business site. Terms of production: 3-5 days Free Domain name*

Catalogue site (listings) Catalogue site is a site with big quantity of pages, sections and subsections. The main task of a catalogue site is representation of the catalogue of commodities and services. Development of catalogue site will allow to economize managers' time for conversations with clients, economize money on price-lists and photo catalogues printing. Terms of production: 1-2 weeks Free domain name and hosting

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read more Request a website

Corporate site One of the main distinctions of a corporate site is its complex multi-layer structure without limitation of the levels, sections and pages quantity. As a rule, site consists of dozens and hundreds of pages. Corporate site is an optimal variant for placing detailed information for clients, partners and employees of the company. Corporate site is an optimal solution for small and middle companies working in the sphere of production, trade or services. Complex of measures on development of a corporate site will let optimize business processes and also will let interact with partners and clients. Terms of production: 3-5 weeks Free domain name, hosting and support

E-commerce site (online store) E-commerce site building is your opportunity to be several steps forward in comparison with your business rivals. E-commerce site is a website representing a wonderful trade platform of products distribution and company's services on the Internet. This platform allows to raise the quantity of sales considerably and, correspondingly, profit of your company having no traditional store with counters and sellers. Advantage of E-commerce site consists in absence of geographical borders, you may buy all necessary things just staying in your working place. Terms of production: 6-8 weeks Free domain name, hosting and support.

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read more Request a website

Internet portal Portal is a conditional gateway to the Internet or simply site with a huge quantity of functions and services. Web portal can be dedicated to one topic as well as many of them, it may be divided into different sections and levels. Portal is an Internet site which gives maximally wide range of services with a huge quantity of functions. Web portal can be dedicated to many themes having a lot of topics with a complex level structure. Portals' aim consists in forming place on the Internet serving as a gate to Internet for many users, that is why portals are an inviting place for advertisement positioning. Terms of production: from 2 months Free domain name, hosting and support.

Custom web application development

We provide services on development of software made to order, both absolutely new application, new functionality and modules for existing applications according to individual demands of customer.

Corporate identity

Corporate style (corporate identity) – is the whole complex of characteristic visual elements which allow to stand out against business rivals and to identify a trade mark unambiguously. As a rule corporate style includes a logo, colour and print matters, certain stylistic steps which are used in design of advertisement materials and many other things.

Corporate style is one of the most important advertisement and marketing tools of any modern company.

Corporate style development presupposes complex and combination of elements (certain graphic objects and print solutions) which provide unity of all objects' appearance which are related to the company (products, packages, premises, equipment, documents, advertisement, clothes etc.).

Corporate style development. The main package: Logotype, trade mark Text sign Corporate color (color palette) Corporate print Business card Corporate headed note-papers Envelope Brand book

Corporate style. Additional elements:

 Slogan  Website  Booklet  Poster

Price-list Packets Outdoor advertisement Graphic advertisement and flashbanners

Corporate style must promote forming a positive look of a company, it aims at effectiveness intensification of company's advertisement contacts with consumers, support the reputation growth and publicity of the company on the market as well as give rise to partners' confidence.

Website support

Internet is very dynamic environment. And site on it is alive, constantly changing substance.

It is important that your site is always up-to-date and always attracts clients. You should constantly watch it. It is necessary to pay attention to adding new and removal of outdated information, update sections, change banners and illustrations.

When a client gets to your live and dynamic site, he or she will see that there is always something new on your site. If site is not updated it stops to be interesting for visitors and as a rule user will not visit it again. Client will not treat site seriously if he (she) finds outdated information.

Constant professional attention and technical support are of vital importance for a site. We will provide technical and informational support and qualified service for your site. Your clients will receive all necessary information about your company on time and they will be back to your site again and again. You will have an opportunity to react to their wishes.

We offer technical support of your Internet-projects. If you order us technical support of site, you will get:

• Money economy: technical support of site, made by our company will cost you less than separately hired employee;
• Competent technical solution of any problem connected with site functioning and its filling;
• Personal manager who will consult you and find decision for all necessary questions.