Corporate identity

Corporate style (corporate identity) – is the whole complex of characteristic visual elements which allow to stand out against business rivals and to identify a trade mark unambiguously. As a rule corporate style includes a logo, colour and print matters, certain stylistic steps which are used in design of advertisement materials and many other things.

Corporate style is one of the most important advertisement and marketing tools of any modern company.

Corporate style development presupposes complex and combination of elements (certain graphic objects and print solutions) which provide unity of all objects' appearance which are related to the company (products, packages, premises, equipment, documents, advertisement, clothes etc.).

Corporate style development. The main package: Logotype, trade mark Text sign Corporate color (color palette) Corporate print Business card Corporate headed note-papers Envelope Brand book

Corporate style. Additional elements:

 Slogan  Website  Booklet  Poster

Price-list Packets Outdoor advertisement Graphic advertisement and flashbanners

Corporate style must promote forming a positive look of a company, it aims at effectiveness intensification of company's advertisement contacts with consumers, support the reputation growth and publicity of the company on the market as well as give rise to partners' confidence.