Internet advertisement services

Internet had become an advertisement environment, with the help of which companies promote their own products and services, long time ago. A big quantity of advertisement platforms, topical portals and other resources were created, with the help of them user finds necessary information. Thus Internet has become fully functional advertisement tool with its specific peculiarities capable to compete with offline kinds of advertisement and which does not demand big financial expenses. In order to assist in promotion of resource on the Internet two main kinds of advertisement are used: ATL advertisement and contextual advertisement.

ATL advertisement:

ATL site advertisement is Internet advertisement which is organized with the help of placing static block of ads or dynamic block of ads with your symbols on similar-topic sites and redirecting visitor to your site by one click.

Banner advertisement favours considerable growth of demand for goods and makes advertiser’s brand remembered.

Advantages of ATL advertisement: 1. The main advantage is presence of visual objects, possibility to show client picture which will quite possibly interest him (her) 2. Immediate effectiveness - you will not need results of banners positioning- potential clients will go to your resource just after banner placing. 3. Banner is capable to place more information than advertisement module in the press or outdoor advertisement. 4. Increase of advertising brand recognisability - dynamic and bright banner attracts attention, contains video- and audio sequence and influences audience practically with the same force as TV commercial does, providing recognisability of your trade mark. 5. Information necessary for user is placed on the site, to which advertisement banner refers. 6. Users’ moves on the site and their further actions are fixed by systems of gathering and analysis of statistics. You have an opportunity to analyse how many people, who saw advertisement, moved to your site and what is their level of interest. It is defined by time which user spent on the site and quantity of looked through pages.

Our company will make instead of you:

• Specification of target audience
• Choosing platforms for advertisement
• Choosing media format
• Development of advertisement banner
• Advertisement positioning
• Reports concerning advertisement campaign

Contextual advertisement

Contextual advertisement Contextual advertisement helps to receive target moves from retrieval systems even on topics with a high level of competition and also to cover sites audience by certain topics without expenses on banner advertisement. In case of contextual advertisement payment is made only for moves. Without any doubts it is an important advantage for this kind of Internet advertisement.

Contextual advertisement advantages: 1. Accurate positioning - exact choice of audience and region which is the potential product/service consumer. 2. Flexibility - full control over advertisement at any moment. It allows to make changes and monitor process effectiveness, strictly control expenses of advertisement campaign. 3. Effectiveness - advertisement on the Internet in connection with effectiveness leaves behind traditional offline advertisement means and in proportion effectiveness/ expenses leaves them behind.

Our company will make instead of you::

• Selection of key words;
• Budget calculations of advertisement campaign;
• Making advertisement announces;
• Monitoring of positions and rates;
• Reports concerning the course of advertisement campaign.

Carrying out of contextual advertisement campaign:

Carrying out of advertisement campaign should be divided into three stages:

1. Preliminary analysis

At this stage our company will carefully analyse business organization of the advertiser, which products or services are offered for clients, define target audience.

It is necessary to understand “what exactly” and “how” potential clients search, with the help of which key requests this search is made.

It is necessary to make audit of client’s site, on which we want to attract audience of potential consumers.

2. Selection of key words and writing advertisement texts

Our company will help to make maximally wide list of requests, from which we will choose only maximally attractive quality audience which will possibly become your clients.

We will help in writing quality advertisement texts taking into consideration all rules and tricks of contextual advertisement, defining of geographical and time targeting.

3. Carrying out advertisement campaign

After positioning of text announcement we will control the course of advertisement campaign, keep an eye on effectiveness of the selected key words, make changes.

After end of positioning process we will provide you a detailed report about results of advertisement campaign.